Tokyo Fashion Week Day 4

Day 4 begun with the show by DHL.

DHL Exported, created by IMG in collaboration with DHL, is a program that combines the global marketing platform of the most impactful fashion week events with DHL’s unsurpassed logistics capabilities. The program enables designers to grow their businesses internationally while streamlining their internal logistics. DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. 

One of the winner designers in cycle 2 was Anne Sofie Madsen.  She graduated from the Royal Danish Academy of Fine Arts and trained under John Galliano in Paris, before moving to London to work for Alexander McQueen as a Junior Designer. In 2011 she started her own label and presented her first collection at London Fashion Week in February. The following season she opened Copenhagen Fashion Week and has been showing there ever since.
She won Danish Fashion Award and GenArt’s Fresh Faces in 2012 and was chosen to exhibit with Italian Vogue during Milan Fashion Week the same year. In 2013 she won the prestigious DANSK Design Talent prize. In 2014, the brand presented its first fashion show at Paris Ready-to-Wear Fashion Week.

Anne Sofie Madsen Spring/ Summer 2017 Collection
Anne Sofie Madsen Spring/ Summer 2017 Collection

For more on Anne Sofie Madsen, visit SS17 collection review

Next show was Discovered by designers Tatsuya Kimura/Sanae Yoshida.  The show was held at the Omotesando Hills space.  The designer duo after graduation from Ueda college of Fashion academy in Osaka, they both moved to Tokyo, and started making custom-made clothes for musicians, DJs, actors and artists in 2001.

For more for insight coverage, view the SS17 ディスカバード collection review.

After the show, we decided to take a taxi to the following catwalk.  We knew that to make it there on time, we probably had to miss the previous presentation but we gather our things and took the first taxi available to The Garden Hall.  We have been there in the past collections but we little time to spare we couldn’t risk it and be late for it.  Taxi was our way to guarantee getting there on time.

Getting back to Shibuya was not so bad.  We made it on time for Bedsidedrama.  The queue for the show was barely forming and as usual, knowing whether I am lining up for the right que is always a challenge.  There have been times when after standing for a few minutes I finally realized that I have been queuing on the wrong line. Ooops!!

Bedsidedrama..ベッドサイドドラマ was a great show and it didn’t dissappoint the public.  Designers Hiroshi Tanida/Emi Nishimoto..谷田 浩/西本 絵美

The last show of the day was Beautiful People.