Tag Archives ss14

Backstage at Mark Fast
Backstage at LCM

Fam Irvoll


Fam Irvoll s/s14 Collection Image by Livingfash


FAM IRVOLL Collection ‘Call the Exterminator’ was unveiled on Monday September 16th at the Prince Regent Room at Fashion Scout 2013.

Black & White image by Livingfash from Fam Irvoll Collection 2014

The room was arranged in a way that displayed the models wearing the latest from Fam Irvoll collection in separate stations, the lighting was low and a mood of mystery was present.

Livingfash: Fam Irvoll Collection Presentation at Fashion Scout, Sept 2013

As guests, admired the models at their respective units,the music played a quite usual tune for these kind of things; that was until the lights got darker and the music was accompanied by dancers. It was a Shocker to some of the guests, who were not anticipating the girl group to show up and dance to the “Exterminate” music and rattle the model’s enclosures and their disposition.

Model wearing Fam Irvoll during the presentation in London, UK.

To a new beat and under a new light, things seem quite different, the juxtaposition of street culture and fashion can generate a very interesting combination.

Seeing at first, the clothes seem quite interesting, the prints, the choice of fabrics and the design, i.e the skirt and blazer seems quite street wearable for most of us, but who can keep their eyes away from the body wrapping dress, it seems like something for a music video where one can be the star.

Black and white image of model wearing Fam Irvoll dress 2014 collection

Fam Irvoll likes to surprise, and this way to show her collection really surprised and dared the audience to take a closer look at her line. She dares us to look at her fabrics and the choices she has taken in the making process. A very open and powerful presentation.

Model wearing Fam Irvoll  blazer and skirt from 2014 collection at LFW.

Like the animals selected on the fabrics used for the collection, the models were exposed, surrounded and rattled by the ‘Exterminator’ performers. Sometimes, the methaphor is a powerful visual performance like this one, in which the critters/creatures turn out to be the objects of interest.



S/S 2014 Collection ‘Frida’

Designer Veronica Basharatyan created the collection inspired by Mexican surrealist painter Frida Kahlo work, pain and passion . The inspiration is reflected in the color palette and the silhouettes referencing to Frida’s uncompromising depiction of the female experience form.

In the runway we see layers of delectable silk chiffons in both vivid and pastel colours. Intriguing prints and embellishments that attract our attention and don’t let go. From the sophisticated retro hair to the subtle finishes on the nails and make up. The all too famous enhanced brow or almost uni-brow worn by Frida Kahlo.

fridaFrida Kahlo painting


Basharatyan SS14 LFW

Luxurious silks and soft palettes complementing the concept. Intricate patterns adorn the flowing silk chiffons as the wind flows through the seams of the gowns. Low back cuts, are present in the myriad of creative visual alchemy. A femenine approach with a strong protagonist as it’s muse. A woman who is not affraid of color, who can wear the most constricted suit but chooses to wear the joy of confidence and elegance without sacrificing style.

Basharatyan's low cut back dress ss14

Sleek and long lines, body hugging dress with low cut back opening.

Basharatyan clutch bag close up SS14, LFW

Signature knit in vibrant colors from S/S 14 ‘Frida’ Collection.| image Livingfash Media 2013

Her signature piece ‘ribbon knit’ was found this season in a charming range of clutch bags.

Basharatyan 9

sculptured sillouttes, form filling, curve hugging knee length dresses with a flowing see through chiffon top in neutral tones.

Basharatyan brand is based in conceptual creativity, research technique, unique fabrics and original shapes and prints.

designer Veronica Basharatyan

Designer Veronica Basharatyan. | Livingfash Media.

Enjoy images from the catwalk S/S 2014 ‘Frida ‘Collection

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Mercedes Benz Kiev Fashion Days S/S 2014

Kiev Fashion Days S/S 2014

After the great success of F/W 2013-2014 edition, MBKFD showcased at Fashion Scout London. As everyone knows Fashion Scout is one of the most important independent events that discover new designers and gives the an opportunity to showcase during London Fashion Week. Fashion Scout continues to lead and support the emerging designers to the point to where they standon your feet, on average the company supports the designers of a few seasons and helps them build a sustainable business.

Eastern Europe has become a very important source for brands, since new and fresh designers get discover daily thanks to iniciatives such as this and the constant interest on Eastern Europe fashion. Nowdays, brands are looking internationally for emerging designers with talent and creativity.

After their London showcase, Kiev designers will be presenting in Kiev. The purpose of Mercedes-Benz Kiev Fashion Days is the development of the designers who take part on it. The feeling of responsibility over the event and the content is high from the organizers of this event. They don’t want to let the international community down.

This season Ukranian designers to show were RCR Khomenko, Yasya Minochkina, Lia Syn, Lera Leshchova, Anton Belinskiy, Anna K.