Like a sports champ the collection seamlessly performed at
Hôtel du Louvre during the Printemps in Paris SS16. We could observed the develpment of Bernard’s previous collections and his transformation to his current line even more pret-couture than previously. We noticed his trademark of modern embellisments in his pieces. We also noticed the incorporation of male models and the distinctive separation of
The collection engages dialogue of opposites, an ambiguity of sorts where sheer and opaque, drape and structure play an important role in the juxtaposition of different elements and shapes.
By experimenting with ingredients, the brand created clothing with new tastes and forms. It is said that a piece of cotton can be steamed or baked and emerge in a newly fresh and delicious texture.
Chinese fashion designer with international background, she has established a brand of her name “MASHA MA” and gradually branched out “MA BYMA STUDIO”, after her graduation with M.A degree of Women’s Wear from Central Saint Martins in 2008 and worked under Alexander McQueen. MASHA MA, the company, now has both branches and ateliers in Shanghai and Paris.
Portrait of designer Masha Ma
Ma’s femininity is always an effortless combination of modernity and elegance with elaborate lines and opulent textiles. Working with her trademark white the construction and cut are fast and also become synonymous with her name.
Bold yet intricate in her unraveling of the contemporary femininity, the brand has attracted the attention of publications such as Vogue, Harper’s Bazaar, WMagazine, L’OFFCIEL, Numero, Evening Standard and Le Monde, etc.
Right after MASHA Ma latest FW15 collection in Paris, BBC worldwide released an interview of Masha Ma, as the most representative Chinese fashion designer of the new generation, in a report about China Fashion Industry titled “Fashion wars: China takes on the West”.
Take a look at the very interesting segment.
Some of her FW 15 Looks.
Masha Ma AW15 Collection
Model wearing Masha Ma FW15 Collection, image provided by Ritual PRojects
Model wearing Masha Ma FW15 Collection, image provided by Ritual PRojects
Model wearing Masha Ma FW15 Collection, image provided by Ritual PRojects
Models backstage during Wooyoungmi Menswear Paris AW 2015 Fashion Show, image by akin abayomi
Latest from Wooyoungmi Paris, our coverage of Menswear Fashion, AW 2015. Check it out at http://culturemmag.com/index.php/2015/02/beyond-imagination-wooyoungmi-aw15-collection/
Wooyoungmi Paris AW2015, Fashion Show. image by akin abayomi
Reliving my memories as an adolescent in Brazil, it is my sensations of freedom, of galloping through the countryside on horseback or swimming, that are still the most vivid. Says Atelier Gustavo Lins. It is these images of nature and the euphoria of the outdoors that gave me the range of colours for this collection, the colours of the stones and gemstones from, as limpid and changing as the rivers and the sea in which I bathed.
It is this universe which inspired me for the creation of the porcelain pieces which I created in collaboration with Sèvres, Cité de la Céramique.
In this state of mind I imagined a very rippling collection composed of fluid, enveloping forms: the coats, for example, are worn with nonchalance, like dressing gowns, the long sheath dresses are largely slit, the ample evening kimonos and evening trousers are worn open, and the trousers are immense and fluid like pyjamas. I have deployed the ensemble in a semi-monochrome range of greens and blues traversed by red and vivid yellow, with a few touches of grey or camel recalling earth hues and mineral textures.
For the construction, I paid great attention to the shoulders of the structured jackets curved like riding saddles. The curves and size of certain sleeves are intended to emphasize the finesse of the hands whereas others are cut in a sabre shape, for a more energetic body language. The scarf collars and floppy neckties knotted à la ‘apache’ evoke the warlike audacity of the Amazons, but with humour and imagination.
By Elizabeth livingfash
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