The collection, both seductive and soft at the same time, is condensed in the naïve but effective image of a little man who flies hanging to a heart made of red balloons. It’s inspired by Paulo Coelho’s Brida, in which a woman tells her existence in the pursuit of spirituality.

This inspiration is translated in a personal sensation of chromes and patterns, distributed on dresses which design a delicately feminine silhouette.

They’re long and fluid shirt-dresses, worn with pencil skirts and little doll dresses.

Coats, jackets and trousers with a masculine cut create a play of contrasts.

On these classic basis the embroideries stand out, along with prints and 3D patterns which stimulate both view and touch, defining graphic sceneries which convey wonder: red hearts, flowers, angels, hot-air balloons, petals, but also lipsticks and typically feminine accessories.

The fabrics condense the collection’s dichotomy: light silks, impalpable laces and tulle dresses contrast with the outwear’s wool and tweed. The colour palette includes the vivid tones of red and pink, with graphic touches of black.

Piccione.Piccione, Photo credit: Piero Biasion, press Maximillian Linz

DESIGNER PROFILE Salvatore Piccione was born in Sicily in 1998. Graduated at IED in Rome in 2008, he won Who’s on Next? contest in 2014. Among his recent collaborations: Barbie for the Global Beauty project, Vogue for “Tempo”, Mary Katrantzou, Swarovsky, Top Shop, Pablo Bronstein, Longchamp. Femininity and seduction are the key elements of his style, characterised by a playful use of graphics and colours.