London Fashion Week
London Fashion Week takes place biannually and it features established designers such as Burberry, Paul Smith, Vivienne Westwood as well as emerging talent sponsored by Topshop.
LFW is one of the highest profile fashion events int he world and it’s one of the ‘Big Four’ international catwalk shows with the most influence.
The event is organixed by the British Fashion Council and it’s sponsored by brands such as Vodafone, Canon, Mercedes-Benz, American Express, Topshop, The May Fair Hotel, MAC, Vitaminwater,etc.
The following took place in London Sept 13th-18th 2012
–The Courtyard early in the morning– Before the shows begin, people prepare around the grounds. Make up artist and Hair stylist arrive early to do their magic and make everybody more beautiful than they already are. Photographers also get to Somerset early, they must mark up and be ready when the shows begin. Of course, the people at Somerset are there, polite and hard working, they all look and act so professional. There are the door people, always making sure everyone has the right credentials to go in and out of the buildings. It’s amazing that so many different people get together to appreciate the one thing in common, FASHION. There are Magazine editors, Fashion Stylists, Buyers, Bloggers and friends of the House, among the celebrities attending the Fashion Shows. It’s all so surreal and at the same time.
Everyone is working, prepping and preparing for the days ahead. People are picking up their credentials and doing pre- coverage of the event.
The place is peaceful with a glance of what’s about to change in the next day or so. Guards are all holding their post, each at the entrance of the many rooms and always very respectful and attentive.
The courtyard transforms into a hub for the Fashion world.
Pictures don’t do justice to the amount of work that goes on days prior to the event. The coordination and execution of the details is just perfectly tuned.
Nice area to take a break from the hustlr and bustle of the day.