No match for debutant System, a new champion in fashion.

System made its Parisian debut after almost thirty years since its inception in Korea, where today it is a widely established fashion brand with a strong, transversal following. As part of Hyundai Department Store Group, System belongs to the portfolio of brands of Handsome Co.

System started operations in 1990 with a womenswear collection that spawned a menswear line in 2008. The brand stands for a progressive take on classicism. Faultless pieces in quality fabrications and loose volumes are meant to be freely interpreted by the wearer. The studied simplicity of the cuts suggests a fluidity and ease in the use. The image the collections project is one of refined modern dressing.

Autumn/Winter 2019 is presented today on a boxing ring, as models stand in couples, one fronting the other. Both the men’s and the women’s collections are featured. Duality is the byword, as contrasting elements are united in one single garment, giving pieces a double personality that makes for a bold visual impact. VS, as in versus: this is how it is all summed up. Denim jackets and sweatshirt spawn knitted sleeves, while denim pants sport inserts cut from denim jackets and pleated skirt mold a silk half with a leather half. Zippers recurs at the hem of trousers or as a functional detail that allows to reconfigure outerwear. Tailored coats and jackets in big volumes have a brutalist metropolitan appeal that is highlighted by the muted palette of charcoals, blacks and beiges lit by dashes of red. Looks are layered for maximum impact, bringing the duality theme to a bigger scale. The overall image is one of sophistication, with a urban edge.

Casting / Andi Casting

Hair / Ramona Eschbach

Make Up / Patrick Glatthaar

Music / KamaSutraLovers

Production / Daniel Hettmann

Styling / Marc Goehring



All images © Akin Abayomi | Livingfash Media

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All images ©Akin Abayomi | Livingfash Media