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Designer Profile
After graduating from Fashion school, Yu Amatsu moved to New York in 2004 where he worked as a pattern maker for brands like Jen Kao and Marc Jacobs and has won the Gen Art International Design Competition twice.
Brand Profile
Amatsu’s skills as a pattern maker can be seen from his intricate details and the beautiful structure of his clothes. He aspires to create clothes with a message, and to bring the wearer’s individual value to a higher level.
Designer Profile
卒業後、フリーの衣裳デザイナーを経て2004年単身New Yorkへ。Zac Posen, Philip Limなど、数多くのデザイナーを輩出している全米最大ファッションコンテスト 「GEN ART International Design Competition」にて、各国のバイヤー、有名デザイナーらによって、斬新なデザインとクリエーションの高さを評価され２年連続グランプリ受賞。JFWのshinmai creater’s Project に選ばれたのを機に2009年に帰国、2010AW 東京コレクションデビュー。株式会社212を設立メンズ、レディースともに展開する。
Brand Profile
2010AWからJFWのShinmai creators project で東京コレクションデビュー。
ブランドコンセプトは『ハイ コンセプト』。
芸術的で感情面に訴える美を生み出し、素材やディテール、パターンへのこだわりを持った斬新なデザインで、常に着る者の『個人の価値』を高める洋服作りを目指している。
Perfil del diseñador
Después de graduarse de la escuela de moda, Yu Amatsu se mudó a Nueva York en 2004, donde trabajó como un creador de patrones para marcas como Jen Kao y Marc Jacobs y ha ganado el Concurso Internacional de Arte Diseño Gen dos veces.
Perfil de la Marca
Las habilidades de Amatsu como un creador de patrones se pueden ver desde sus intrincados detalles y la hermosa estructura de su ropa. Aspira a crear ropa con un mensaje, y para aportar valor individual del usuario a un nivel superior.
AW15-16 Collection
Grey was predominant color in this autumn/winter collection which included casual mid-length knee-high light jackets with zippers and oversized lapel winter coats in a washed down ivory tone.
An oversized parka with fur detail also with zipper closure for all the goodies you want to keep close to your heart.
For the Femmes, the fashion choices were abundant.
A below the knee full skirt added volume to the silhouette. Paired down with a cropped jacket in matching ivory tone. A very Rockability 50’s look.
A slender long coat with puffy arm and neck wrap brought the collection to a new generation of edgy fashion trend setters.
Another coat on the same color palette but with long slim lines.
A knee-high pleated dress with grey over the shoulder coat.
A loose capri pants paired down with a ivory front closure jacket.
Asymmetrical look in black , open front zipper allows for free movement and adds volume to a static piece.
There were also Autumn Winter Looks for the Hommes, the Menswear portion was also very cohesive in the color palette.
Long jersey like jacket for the edgy guy. Knee- length coats, casual feel and modern hipster style for those guys that like to style.
For more on the brand, visit their website
