A less common approach to fashion was the one utilized by designers Saif and Emma also known as CMMN.



The minimalistic approach and muted monochrome color palette was the talk of the town. One would expect bright colors and textures for what Spring/ Summer Collections would emphasize but instead we were presented with a clean and fresh approach to SS.

The collection manifested a very Swedish feel to it.

One can just imagine the Swedish summer on a floating boat and the breeze blowing through the textiles. The cool tones and a splash of freshness influence not only fashion but a lifestyle that many aspire to acquire.